| User Experience Enhancements |
Better Chat Experience |
Improve user engagement through enhanced chat functionalities. |
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Logged In vs. Logged Out Version |
Differentiate content and features access based on user login status. |
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Favoriting or Liking House Products |
Allow users to mark products they like for future reference. |
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Lean and Mean Homepage |
Design a minimalist homepage for faster loading and focused user attention. |
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Docked Navigation, Sticky |
Ensure main navigation is always visible while scrolling. |
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Mini Home Filter Docked to the Navigation |
Provide an easy-to-access filter for home searches directly in the navigation bar. |
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Sticky 'Sales Manager' Element |
Offer a constant, visible option to connect with a sales manager for queries. |
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Better Filtering |
Similar to e-comm. Inspired by Ellen’s examples: https://www.oberoihotels.com/ |
| Feedback & Testing |
Global Feedback for the Website |
Collect user feedback on brand and technical aspects. |
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A/B Testing Tool |
Implement tools for testing different website versions to optimize user experience. |
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Site Search |
Enable robust search functionality to help users find content easily. |
| Analytics & Tools |
Product Analytics Tool |
Analyze how users interact with products listed on the website. |
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Dashboarding Tool |
Offer dashboards for internal stakeholders to view website performance metrics. |
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Page Speed Score Updates |
Monitor and optimize the website's loading times. |
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No SEO Schema Information in the Backend |
Note on potential improvement for search engine optimization. |
| Content & Interactivity |
Interactive Infographic (a la Ikea) |
Provide engaging visuals to explain concepts or products. |
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'Fun Facts' Components |
Share interesting tidbits or differentiators about products or the company. |
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Visual and Video Sitemaps |
Offer sitemaps in visual and video formats for enhanced user navigation. |
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Merchandising 'Call Outs' on Products (Snipes a la thesill.com) |
Highlight specific product features or promotions. |
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Social Proof Connectors (a la Carmax) |
Display testimonials or reviews as social proof. |
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Out of Bounds Brand Elements (a la Lego) |
Creative brand elements that stand out for memorability. |
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Mortgage Calculator |
A la realtor.com and as seen on an array of competitor website |
| Personalization & Customization |
Build Your Own 'Dream Home' with Analytics-Based Options |
Let users customize a dream home based on their preferences. |
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Quiz 'Light' with Two to Three Questions |
Engage users with a short quiz to personalize their experience. |
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'New' Navigation Element |
Highlight the latest updates or builds on the website. |
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Compare and Contrast House Comparison Tool |
Allow users to compare different house products side-by-side. |
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Where Will Your Story Begin (a la Disney Jobs) |
Personalized narratives for users exploring career opportunities. |
| Partnerships & Integrations |
Google Map Partner to Optimize the Map Listings |
Enhance map listings for better user navigation. |
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Walk-Thrus of the Experience Centers (a la Samsung) |
Virtual tours of experience centers or model homes. |
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Indictor Element in Nav (a la TheSill) |
Navigation elements that guide user experience through indicators. |
| Future Initiatives |
Filter Testimonials by Region & Microsite Experience |
Offer localized testimonials and dedicated microsite experiences. |
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BDX, Focus360, and Obsess Overviews and Walk Throughs |
Explore new technologies or platforms for potential integrations |
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RSS Feed |
To allow our website content to be used for ad collateral. |
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Search Bar for Website |
Allow users to search for homes by location, name, stats or features. |
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Live Chat |
To replace the now-deprecated Atlas chatbot |
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UI Refinements: Community Pages |
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UI Refinements: Floor Plan Pages |
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Automated Content Audit/Scoring |
To eliminate the need for recurring monthly audits. |
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